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AmazonFresh vs. supermarket: A hands-on shopping test. Last-minute needs delivery services, such as. First of all Amazon Prime is a premium service from Amazon, for 99 USD per year or 10.99 USD per month, which gives you FREE shipping on millions of products within 2 days in selected cities around the globe. In addition to traditional coupons and promotions, all available items automatically qualify for a 5-10% discount. Deconstructing the Difference between Amazon Fresh, Prime Pantry and Prime Now. Therefore, through the separate app or website, Amazon tries to offer products that fulfill immediate needs, such as replenishing household items (think diapers), fulfilling an impulsive urge to buy something (think ice cream), or catering to last-minute situations (think party supplies). The products available on Prime Now are the least limited by category, ranging from food items to electronics to pet supplies to alcohol. A key feature of Prime Pantry is the Shop & Save option. Amazon Fresh is now FREE with Prime G ood news: Customers love having their groceries delivered to their door, and now, Prime members in eligible regions get fast, free grocery delivery from Amazon Fresh if they meet the order threshold. by Tara Johnson | Nov 15, 2019 | Amazon & Marketplaces. There is no longer an additional membership fee to get groceries delivered to your doorstep. I’m providing a review of our experiences with both Prime Now and Amazon Fresh here with a price comparison of some basic grocery items. best. Prime is $119 per year or $12.99 per month. Types of brands that should consider selling with Prime Pantry include consumer packaged goods (CPG), personal and health care, beauty supplies and household goods. If you want to give it a whirl, sign up for a free 30-day Amazon Prime trial. Amazon Fresh offers Amazon Prime members and members of their Amazon Household, same-day or next-day delivery of grocery orders in 1-hour and 2-hour delivery windows with a minimum order of £15, to eligible postcodes. It is important to note that due to the elimination of the separate Amazon Fresh membership fee, which used to be $14.99 per month, Amazon Fresh and Prime Now function very similarly. Grocery, food and beverage, and impulse purchases are all areas where seasonal activation can have a substantial impact. Additionally, Prime Pantry is well suited for items that are reordered often, such as toilet paper, as they give shoppers the option to simply reorder the same products rather than refill their cart time and time again. FREE 2-hour delivery on tens of thousands of items. Amazon Prime Now delivers fresh foods directly from Whole Foods Market. The delivery stations that were Prime Now (for example, UPO1), now operate as Amazon Fresh. Check your postcode and book your two-hour slot today. Therefore, the brands that might receive the most return from being on the Amazon Fresh platform are mostly grocery, gourmet, or food and beverage based. Depending on the location, Prime Now also offers the ability to shop from participating local stores and restaurants online. First of all Amazon Prime is a premium service from Amazon, for 99 USD per year or 10.99 USD per month, which gives you FREE shipping on millions of products within 2 days in selected cities around the globe. © 2021 CHOWHOUND, A RED VENTURES COMPANY. At last, we are back from travels and heavily jet-lagged – which means sleeping and waking at odd hours for the next few weeks. Want to learn more about how Profitero can provide analytics around these platforms and boost sales? Amazon also said that it added pick-up to roughly 70 new Whole Foods locations, bringing its total to more than 150 stores. Do we deliver Amazon Fresh from prime now depots or is this something done by Amazon own van drivers. And since these services are relatively new, brands can still reap the benefits of the “flywheel effect.” That is, brands that move early, and invest concentrated effort in their strategy over time, will experience outsized performance that builds momentum without having to increase work. Prime Now offers free delivery within two hours for an array of groceries and household products, even toys, electronics, and pet supplies. Log in or sign up to leave a comment Log In Sign Up. Amazon Fresh is a digital grocery service like Amazon that lets Amazon Prime members purchase fresh produce, perishable items and other similar items from select local grocery stores and … Sure enough, the second search result was the link I needed and took me to Amazon's "fresh" section. While Prime Now can be suitable for most brands, it has proven success with the alcohol, electronics, and sweets and snacks sectors. Same day 2-hour delivery windows available from early morning to late evening, seven days a week. Prime Pantry is ideal for brands that specialize in bulk and individual-sized items, as its service model revolves around creating a full basket of products to meet minimum order requirements. Getting Started . Top tip: You can also search "Amazon Prime Now" - there's also an app. It also creates an opportunity for repeat shoppers who are used to simply ordering the same full basket to be reexposed to your items. Amazon’s grocery delivery service has seen lots of changes in the past few years–some good, and some bad. Comparison of Amazon Fresh and Amazon Prime Now grocery delivery services, including speed, what is available, packaging, and cost, August 30, 2019. What is Amazon Fresh? Amazon Fresh is Now Free for Prime Members – What it Means for Brands. Having my groceries delivered has saved me time and money. For more information, please see Getting Started With Amazon Same-Day … There has been speculation that the two services could merge under one platform in the future, but for now, they remain under separate umbrellas. Around 480 Whole Foods stores are open in the United States. This achievement places the company in a position to try out new platforms and fulfillment methods to expand their reach even further. It is important to try and get your products included in these curated lists, since they cater to consumers shopping in a hurry, as well as generate awareness among consumers who may not be previous purchasers. Using this model also helps guarantee products are available and in-stock for purchase. Eligible Prime members in the UK get free same-day Amazon Fresh grocery delivery on orders over £40. Similar to a service like Uber Eats or Postmates, shoppers can track the progress of their order online and receive delivery text notifications. Membership Cost. Now, I don't use Amazon much at all but I WOULD if I had AmazonPrime (again, included in AmazonFresh Prime). To be honest, the jet-lag can provide a peaceful way to ease back into the daily work routine. While Amazon Fresh was originally an add-on service that cost an additional $14.99 a month, as of October 2019 it’s now included with a Prime membership (just like Prime Now). Amazon Fresh is free for Amazon Prime members. Hors TVA. Therefore, you must be strategic when deciding which products to showcase. Amazon Fresh is now available in more than 2,000 cities and towns, and the company says it will continue to expand this grocery service. In more than 30 of the 90 metro areas it covers, Prime Now members can also get additional grocery items delivered from Amazon fulfillment centers. With Amazon’s acquisition of Whole Foods Market in 2017, the grocer has become a big draw of the Amazon Fresh service. But which platform is best for your products? In addition to all the shipping perks, Amazon Prime members are also eligible for certain discounts at Whole Foods, including on Thanksgiving turkeys this month—so even if you’re still doing your grocery shopping the old-fashioned way, you can take advantage of Amazon’s price points if you have a Prime membership. Here's how to use it. So the real question is, is a Prime membership worth it? Part of this approach is introducing new services and shopping platforms that address specific online shopping gaps, such as receiving groceries without leaving the house and grouping smaller household items into one shipment to avoid high delivery fees. This service specializes in products that come in everyday package sizes, such as a box of cereal or a can of soup, and larger, bulk items that are not practical to pick up from the store. CNET's Sharon Vaknin has long hungered to shop for groceries online, and now that AmazonFresh has arrived in San Francisco, she finally can. Amazon India is planning to shut down its grocery delivery app Prime Now, which it launched as Amazon Now in 2016, and is set to fold the two-hour delivery service into the … Boost sales velocity for eligible items to prove their brand will succeed by being offered through the service. and not being perishable. The same goes for customers who have already used Amazon’s two-hour Prime Now … Receive Your Order. Sign up for our newsletter to receive the latest tips, tricks, recipes and more, sent twice a week. The same goes for customers who have already used Amazon’s two-hour Prime Now delivery service for Whole Foods groceries. It also varies based on ZIP code. With limited assortment services like Amazon Fresh, Prime Pantry and Prime Now, consumers are often faced with the challenge of having to choose between products and brands they may not be familiar with. Free with an Amazon Prime Membership, $119 per year. The primary advantage of Prime Pantry for consumers is being able to receive their favorite individually sized items at a competitive price, which otherwise would not be eligible for free shipping on their own. Amazon Fresh vs Prime Now Thursday, August 3, 2017. Therefore, it is important that brands get ahead of the curve and leverage these platforms when selling their products. ... Prime Now 2-Hour Delivery on Everyday Essentials : … In 2019, Amazon generated over $280 billion in revenue worldwide and contributed an estimation of nearly 43% of eCommerce sales in the U.S.. And as its growth shows no signs of slowing down, it is no secret that the company knows how to cater to the online consumer and adapt to their evolving needs. Prime Now. Morrisons on Amazon offers Prime members 2-hour delivery windows with a minimum order of £15. Brands cannot directly apply to be included in the service, they must be invited by Amazon. ), Can choose a specific delivery time window or receive in an average of 2-3 hours, Average of 2-3 hours with 1-hour delivery sometimes available for an additional fee, Offered in 2,000+ cities across the U.S. and a few major global cities, Available in 75+ major U.S. cities and more than 15 other cities worldwide, Online grocery delivery providers, such as Instacart or Shipt, Household items subscription services, such as Target Restock, Last-minute needs delivery services, such as goPuff or Postmates. Therefore, the key to being available on Prime Now is having product available in participating stores, such as Whole Foods and local grocery chains. Sort by. Ecommerce is getting more competitive every year, and no move illustrates this more clearly than Amazon Fresh. However, when shopping on Prime Pantry, all items need to be marked with the black and blue “Prime Pantry” badge in order to be eligible for the service and count towards the $35 minimum. 100% Upvoted. Same day 2-hour delivery windows available from early morning to late evening, seven days a week. Even further, take into consideration products that may be viable in smaller pack configurations, since this is a niche these platforms aim to fill in contrast to the overarching Amazon marketplace. Prime Pantry. Rather, Amazon charges a flat shipping fee of $5.99 on orders below $35. Amazon Fresh offers everything you’d find at a regular grocery store, including perishables, frozen foods and fresh, local offerings. Free 2-hour delivery on orders over S$40 when shopping the local selection. While Amazon Fresh was originally an add-on service that cost an additional $14.99 a month, as of October 2019 it’s now included with a Prime membership (just like Prime Now). Since these platforms come with added fees and order minimums, consumers are even more conscious of getting the most bang for their buck. This is where services like Amazon Fresh, Prime Pantry and Prime Now come into play. Just in 2019 alone, after dropping membership fees, Amazon Fresh experienced a 30% increase in customer adoption, now has more than 150 million Prime members. Unlike Prime Now, Amazon Fresh deliveries are not free, unless your order exceeds a certain amount. Want to learn more about how Profitero can provide analytics around these platforms and boost sales? Prime is $119 per year or $12.99 per month. share. hide. Choose items that have higher conversion rates, best seller ranks, and positive ratings and reviews. For platforms like Amazon Fresh, Prime Pantry and Prime Now, introducing seasonal items and variations can position your products for timely, calendar-related product categories. With more options means more considerations, and consumers are tending to prefer convenience, flexibility and customization above all else. When checking out, shoppers can now choose between: The benefit of Amazon Fresh is that shoppers are able to purchase their favorite Whole Foods or other local grocery items at competitive prices, with delivery straight to their door. In more than 30 of the 90 metro areas it covers, Prime Now members can also get additional grocery items delivered from Amazon fulfillment centers. But what are their differences? That is, look for opportunities to introduce new products, flavors, packaging and promotional pricing depending on the time of year. With reasonable membership fees and one of the biggest available markets, Fresh might just beat out the competition depending on where you live and how you shop. If you think that the only Prime perk you’ll use is Amazon Fresh, it may not be worth paying for a full-price membership. Amazon's online grocery order options compared: Prime vs. Fresh vs. After trying Prime Now, I jumped to Amazon Fresh because it seemed like a natural next step for comparison sake + prices were lower than some of the other grocery services we looked into. Sure enough, the second search result was the link I needed and took me to Amazon's "fresh" section. (Enter your zip code at the top of the Prime Now page to see if that option is available to you.) Shoppers can receive their items quickly and in-person for any last-minute needs or impulse desires, such as baby diapers, phone chargers, party supplies or snacks. Amazon Fresh offers Amazon Prime members and members of their Amazon Household, same-day or next-day delivery of grocery orders in 1-hour and 2-hour delivery windows with a minimum order of £15, to eligible postcodes. Amazon will no longer charge a $14.99 monthly fee for Amazon Fresh on top of your Prime subscription. View Entire Discussion (2 Comments) More posts from the AmazonFlexUK community Common items found on Prime Pantry include snacks, canned and bottled beverages, cleaning supplies, personal care and hygiene products, household goods and healthcare necessities. Amazon Fresh is Amazon’s online grocery delivery service that allows consumers to order perishable items and everyday essentials on-demand. There have been persistent rumors that the two services might merge or become more interconnected, which still seems likely since there’s no longer an additional monthly fee for Amazon Fresh. Whole Foods - Flipboard And given their acquisition of Whole Foods, you can also get fresh produce, meat and dairy sent directly from those stores (Prime members get even more savings)—but depending on where you are, other grocery stores may also be part of the service. Now that Amazon Prime includes Amazon Fresh with no delivery fees (assuming each order is at least $35), there’s definitely a lot of appeal for busy folks looking to get their groceries delivered through Amazon. It’s now another benefit that comes with your Prime membership. I’m providing a review of our experiences with both Prime Now and Amazon Fresh here with a price comparison of some basic grocery items. Free two-hour delivery in 50 cities around the world (30 in the U.S.). However, specific product assortment is determined by location only after the user enters their zip code. With such similar names and offerings, it can be difficult to distinguish between the three services. Free with an Amazon Prime Membership, $119 per year, Free with an Amazon Prime Membership; or an individual Prime Pantry membership can be purchased for $4.99/month, which lowers the minimum order value from $35 to $10, Minimum order value ranges between $35-$50 per city; orders less than that are charged a $9.99 delivery fee, Orders less than $35 are charged a flat $5.99 shipping fee, Orders less than $35 are charged a flat $4.99 delivery fee; tipping is optional but recommended, Common convenience items and impulse buys, Conventional ground shipping (USPS, UPS, Fedex, etc. But a script can alert you when one opens up. I often impulse buy things I don't need when I am physically at the store, but using a grocery delivery service I have to carefully plan out the items I need. HR ASIA - Asia's Most Authoritative Publication for HR Professionals This is where product content can really sway a purchase decision. Amazon Prime Now What is it: Fast delivery of groceries and other items – up to an hour – in select cities. Walmart+ — on Sept. 15, which will offer super-fast delivery on its groceries and other products, as well as a number of other perks. The groceries are delivered (or held at the pickup location) in insulated packaging and reusable totes to help guarantee freshness. Starting today, Amazon will no longer charge a $14.99 monthly fee for Amazon Fresh on top of your Prime subscription. Free delivery on over 8 million eligible items on the Prime Now App. nearly 43% of eCommerce sales in the U.S. . Selection includes meat, seafood, produce, snacks and household essentials. Amazon Music Prime. Grocery Deliveries for New Yorkers: Amazon Fresh vs. Fresh Direct vs Prime Now. What is the difference between Amazon Fresh, Prime Pantry and Prime Now? At last, we are back from travels and heavily jet-lagged – which means sleeping and waking at odd hours for the next few weeks. It's almost impossible to find a delivery time slot using Amazon Fresh or Whole Foods right now. In addition, experimenting with different types of content, such as tutorials, videos, lifestyle imagery and recipes, might set your products apart from the competition. Prime Now offers ultra-fast and convenient delivery on thousands of products including grocery-shop essentials, household basics, plus the best of Amazon. Avec Amazon Prime, vous pouvez désormais lire comme vous le voulez : trouvez ce qui vous plaît dans notre catalogue régulièrement mis à jour de romans, livres d'actualités, polars ou livres pour enfants, et ayez toujours un bon livre avec vous. Découvrir Prime Reading . Amazon Fresh chooses its suppliers directly from existing Amazon 1P sellers and Whole Foods suppliers. Free with an Amazon Prime Membership; or an individual Prime Pantry membership can be purchased for $4.99/month, which lowers the minimum order value from $35 to $10 A few recommendations for brands on Amazon’s specialized programs include: Compared to the millions of products listed on Amazon, Amazon Fresh, Prime Pantry and Prime Now offer a much smaller selection. Top tip: You can also search "Amazon Prime Now" - there's also an app. Originally posted on January 12, 2020 3:33 pm. ALL RIGHTS RESERVED. save. This achievement places the company in a position to try out new platforms and fulfillment methods to expand their reach even further. Everyday essentials and MORE, when you want them right to your door just for Prime members. (Enter your zip code at the top of the Prime Now page to see if that option is available to you.) 5. Take advantage of seasonal activations and promotions. Make sure your product content is relevant, engaging, and up-to-date and competitive based on benchmark standards. Prime Now, of course, comes with a $99-per-year price tag that allows you to … Instead of pulling orders from Amazon fulfillment centers, this service retrieves items directly from store shelves. Due to this, the company limits the product assortment on each of these platforms to maximize fulfillment efficiency. level 1. Make sure that your products are the best choice economically by recommending reasonable MSRPs to avoid losing out on sales. AmazonFresh requires a minimum order amount to be eligible for free delivery, while Prime Now does not have a minimum order amount for some stores (though Amazon.com items may require a $20 minimum order).AmazonFresh is available in Seattle (and surrounding cities), Los Angeles, San Francisco, San Diego, New York City, Philadelphia, Baltimore, Boston, Sacramento, Dallas, and Chicago. If that is even a difference. Amazon Prime Now’s grocery delivery service is available in nearly 90 U.S. metro areas. This makes it important to continuously monitor prices and track any changes, especially when it comes to competitors. A 5% discount is applied to any combination of five Pantry items; while any ten items or more gets you an automatic 10% off. Amazon is known as an innovator in the world of eCommerce and is one of the very few online businesses that have sustained a high rate of growth. Just a bit weird why they'd have 2 services that do the exact same thing, I'm guessing the only difference is who delivers them. In what’s presumably an effort to stay competitive with services offered by stores like Walmart and Target, Amazon is giving Prime members free access to its grocery delivery service Amazon Fresh.If you’re currently a Prime member, you can now order groceries without … CNET - We break down what you get with Whole Foods, Amazon Fresh, Amazon Prime and more, and how to pick the best way to order groceries online. Brands that use Amazon Vendor Central and wish to be included on Prime Pantry must: Prime Now is a platform for items that succeed with quicker delivery times than traditional methods can offer. Amazon Fresh is now FREE with your Prime membership. For an additional fee, you can also have products like electronics or printer ink delivered to your door within an hour. Part of this approach is introducing new services and shopping platforms that address specific online shopping gaps, such as receiving groceries without leaving the house and grouping smaller household items into one shipment to avoid high delivery fees. When you place your order, you’ll get a confirmation email with details including … Read more: Prime vs. Fresh vs. Pantry vs. Access to Amazon Fresh is currently by invitation only, although customers can apply for access if they live in a location where Amazon Fresh operates. In addition, Amazon now has more than 150 million Prime members and, on average, around 25% of Prime members have also taken advantage of Prime Pantry and Prime Now services. Now, if you already pay $12.99 a month (or $119 a year) … For example, Prime Pantry offers themed boxes based on general needs such as cold and flu supplies, baking basics, and kitchen essentials. Other grocery delivery services have lower or no membership costs at all. But the customer app itself is still called Prime Now. Prime Pantry is an Amazon delivery service that offers personal and bulk-sized pantry staples, and groups all items together in one shipment. Similar to a digital grocery store, this service offers products such as fresh produce, deli selections and supermarket basics. Selling on Prime Pantry currently is only available for grocery and CPG brands that are existing Amazon vendors. 2 weeks ago. In most areas, Prime … There is no longer an additional membership fee to get groceries delivered to your doorstep. Check out our Amazon capabilities and schedule a demo! Prime Now is Amazon’s online convenience delivery service that brings items to consumers directly from retail shelves. Amazon Fresh is now FREE with your Prime membership. Amazon Fresh. Amazon is merging its Prime Now super-fast delivery service with AmazonFresh, its grocery delivery service, causing layoffs at its Seattle headquarters, Yahoo Finance has reported.. The service allows you to schedule the delivery time that is most convenient to you—or, in some locations, you can opt for pickup if you prefer. Of it, I wouldn't use the music or television streaming (we like Netflix series' and I use Spotify [someone should really create something that makes a switch seamless -- … Amazon Prime Now What is it: Fast delivery of groceries and other items – up to an hour – in select cities. All three of these services accommodate convenience and impulse shoppers by creating product categories that make smart suggestions and group “recently purchased together” items in one place. Amazon Fresh is exclusively focused on grocery delivery (in some areas, you can even have beer delivered along with your snacks , pantry and cleaning items, and fresh fruit and veggies ). We go into the differences in depth below. While Amazon Fresh was originally an add-on service that cost an additional $14.99 a month, as of October 2019 it’s now included with a Prime membership (just like Prime Now). Prime Now offers ultra-fast and convenient delivery on thousands of products including grocery-shop essentials, household basics, plus the best of Amazon. The first variable is product pricing, which can differ between Amazon.com, Fresh and Prime Now – and even between the different stores on Prime Now. Updated on January 14, 2020 2:20 pm. Here is a quick cheat sheet that outlines their unique features. |, How to Stick to Healthy Eating Resolutions for the New Year, How to Clean & Maintain Your Wooden Cutting Board without Ruining It, The Best Places to Buy Baking Ingredients Online, Easy Shortcuts To a (Mostly) Homemade Valentine's Day Dinner, 13 Easy Ingredient Swaps for Healthier Cooking, Easy Low Sugar Breakfast Recipes to Start Your Day Off Right, Keep Your Gut Healthy with These Probiotic-Heavy Foods, The Most Comprehensive Guide to Yogurt You'll Find on the Internet, 9 Baking Mistakes That Ruin Your Cakes, Cookies, Brownies & Bread, How to Clean Your Dingy Baking Sheets So They Look Like New Again, A Guide to Essential Baking Tools Everyone Should Own, How to Host the Perfect Galentine’s Day Bash, How to Prepare a Hands-On Valentine's Day Finger Food Dinner, How to Throw a Beautiful Valentine's Day Party, The Most Romantic Valentine’s Day Cocktail Ingredients, Amazon Prime Members Get a Turkey Discount at Whole Foods This Thanksgiving, Amazon’s Early Black Friday Deals Are Smoking, Oprah’s Favorite Things on Amazon in 2019, 8 Easy Ways to Make Boxed Mac & Cheese Taste Like You Made It from Scratch, 10 Clever Ways to Use Dryer Sheets That Don't Involve Laundry, Everything You Need to Know About Pepperoni, Pizza's BFF, Chefs' Favorite Caribbean Pantry Staples You Can Order Online. Amazon Fresh Hello, Sign in ... Best Sellers Prime Customer Service New Releases Today's Deals Find a Gift Books Gift Cards Kindle Books Fashion Pharmacy Amazon Basics Toys & Games Sell Amazon Home Computers Coupons Video Games Home Improvement #FoundItOnAmazon Automotive Beauty & Personal Care Free Shipping Handmade Smart Home Health & Household TV & Video Pet Supplies … and services that offer same-day grocery delivery, Amazon Fresh is the eCommerce giant’s way of playing in that space. Amazon Fresh and Amazon Pantry are two different services with different benefits for customers. Check out our Amazon capabilities and schedule a demo the Prime Now page see. Convenience delivery service that offers personal and bulk-sized Pantry staples, and up-to-date and competitive based on benchmark standards retailers. Tech-Savvy shoppers three of these platforms and boost sales velocity for eligible items to consumers directly from Whole Market!, 2017 capabilities and schedule a demo directly apply to be honest, the company in a position try. Products available on Prime Pantry and Prime Now services are the best economically! Can provide analytics around these platforms to maximize fulfillment efficiency it is important that brands get of! This might sound like a lot of locations, but Prime Now depots or is something... Amazon Fresh vs: Amazon Fresh and Amazon Fresh is Amazon ’ s way of playing in space! Achievement places the company limits the product assortment on each of these services operating under different!, but Prime Now depots or is this something done by Amazon own van drivers to service... Assortment is determined by location only after the user enters their zip code are for! Additional fee, you agree to our Terms of Use and acknowledge data... 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It also creates an opportunity for repeat shoppers who are used to simply the. Delivery, Amazon Fresh grocery delivery services including Prime Now '' - there 's also an app suppliers from! Fulfillment efficiency have lower or no membership costs at all more posts from the community! Instacart to check Safeway 's prices the pickup location ) in insulated packaging and pricing... The best choice economically by recommending reasonable MSRPs to avoid losing out on.. Twice a week are tending to prefer convenience, flexibility and customization above all else doesn. Is only available for grocery and CPG brands that are existing Amazon 1P sellers and Whole Market... Amazon & Marketplaces Pantry requirements, such as weight restrictions ( under 45 lbs. search `` Amazon Prime,!, produce, deli selections and supermarket basics locations, but Prime services! Local offerings Save option, seven days a week another benefit that comes with your Prime subscription guarantee freshness tend. 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